WILL FELTUS

With twenty-five years of national experience in polling and communications, Will Feltus provides research counsel to National Media clients. For National Media, he has developed our unique, research-based methods of targeting media to improve the efficiency of our clients' advertising and public relations campaigns.

Will offers National Media clients a diverse portfolio of professional experience. As the vice-president of a major research firm in the 1980’s, he developed new methods for testing opinion advertising that are now widely used in the industry. To revitalize a major sport, Will conducted research that lead to a successful re-branding. He has used tracking polls to measure sentiment in the financial markets. For an Internet company, Will led a team that conducted the largest on-line focus group to ever measure moment-to-moment reaction to presidential debates on behalf of a cable news channel. He has conducted hundreds of opinion surveys and focus groups.

Will conducted his first survey while he was a senior undergraduate at Yale University. He also holds an MBA from the Harvard Business School.