Long before television ads flood the airwaves and volunteers start to contact voters, a modern political campaign must develop and begin to execute a comprehensive digital strategy. Campaigns without such a strategy risk leaving voters at a disconnect and money on the table.
National Media Digital has the research, innovation, and experience to make every click count. We can help define your campaign’s online objectives and then execute a digital strategy designed to complement your traditional advertising and marketing efforts.
Demographics of political consumer segments While demographics alone are not necessarily predictive of political consumer voting behaviors and beliefs, this chart gives a sense of the similarities and differences across the groups. For example, in the upper left among high-turnout Democrats, the top-ranked demographic characteristic is African-American; the index score of 176 means that black [...]read full report
From targeting content on sites contextually to layering on third-party data to target individual users with cookies, National Media employs best in-class targeting that ensures the right message is seen by the right audiences.
Let us build you a website that not only looks good, but more importantly drives each supporter down a conversion funnel from understanding to participation, evangelization and donation. From landing pages to microsites to fully developed online communities, National Media Digital has the experience and the strategic vision to meet all your website development needs.
National Media Digital can create a strategy for your social media engagement that keeps your communications efforts relevant without chasing each new online gimmick. We will help you to identify, track, converse, and engage with conservative thought leaders and grassroots supporters on the micro level, and thereby shape how your campaign and your candidate are viewed on the larger stage.
With our experience building and managing large email databases, we can improve your data collection, grow your list exponentially, and utilize best practices to optimize conversion.
Robust reporting from our ad servers coupled with real-time optimization of your ad placement can lead to an unprecedented understanding of your online media. Better yet, our experience with a wide range of website analytics platforms allows us to follow each supporter’s click path and improve conversion rates. >
In the last few years alone, National Media has invested hundreds of thousands of dollars in media research and proprietary targeting methodologies to identify hundreds of audience and voter segments. National Media subscribes to leading consumer media research services – including Scarborough Research, MediaMark Research & Intelligence, and comScore – to match your campaign objectives to our placement strategy.