THE FIELD GUIDE FOR EFFECTIVE COMMUNICATION IS HERE!

Washington, DC — Scholars at the Competitive Enterprise Institute long felt that the arguments of the political left often seemed preferred in the marketplace of ideas to those of conservatives.

CEI turned to National Media Inc to aggressively market their ideas. We helped them to create the The Field Guide for Effective Communication, a communications and public relations director’s single source for marketing conservative agenda and ideas. We enlisted nationally known communications experts to analyze successful and not-so-successful communications strategies and techniques in the political arena.

The Guide provides examples of how help an organization maximize communication with its audience. It is full of anecdotes and real-life stories of successful campaigns such as “Save Children from Malaria” and the efforts to prevent the elimination of DDT. Additionally, the Guide features an illuminating model of how to reach people with differing values, to persuade them — and to win.

The Field Guide for Effective Communication has proven to be an invaluable resource in several communications campaigns.

Click on the image to the left to view the guide.