NEWS

How to Sell a Candidate To a Porsch-Driving, Leno-Loving Nascar Fan
The New York Times
After the 2000 presidential campaign, strategists for President Bush came to a startling realization: Democrats watch more television than republicans. Read More (PDF)

The Field Guide for Effective Communication is Here!
Competitive Enterprise Institute and National Media team up to host a Values-Based Communications Workshop and create the Field Guide for Effective Communication. Read more

Public Relations: Best of the Best
The Hill Newspaper
The brainchild of consultants Robin Roberts and Alex Castellanos, National Media is one of Washington’s top public affairs advertising agencies. It provides service from strategic planning to media planning and all the way to speechwriting. Read More (pdf)

Moving Beyond Attack Ads
National Journal
Republican advertising guru Alex Castellanos is sometimes called the father of the attack ad. Now Castellanos is looking to break the mold once again—this time by creating a different kind of public affairs firm. Read more (pdf)