How to Sell a Candidate To a Porsch-Driving, Leno-Loving Nascar Fan
The New York Times

WASHINGTON, Dec. 5 — After the 2000 presidential campaign, strategists for President Bush came to a startling realization: Democrats watch more television than republicans. So by buying millions of dollars' worth of television advertising time, Republicans were spending their money on audiences that tended to vote Democratic. Read More (PDF)