National Media Research, Planning and Placement (NMRPP) is one of the largest and most successful Republican communications planning and implementation agencies in the United States. Our core business is providing our unique, research-driven approach to media planning and placement for local, statewide, and national campaigns.
Since 1983, we have managed the strategic media services for hundreds of campaigns at every level of elected office, from Mayor to President of the United States. Our work is based on proprietary media intelligence combined with three decades of successful political experience – so we know how to actively engage political consumers with our client’s campaign message.
We are proud to be the nationally recognized leader in political media research, media planning, and media placement for Republican campaigns. We are the innovator in the use of proprietary research analytics to understand the changing ways that voters use traditional and new media.
Our research-based approach to planning and placing media enables our clients to look beyond traditional age and sex demography and plan media strategies that target audiences based on voter turnout and party identification. We are the only political media agency that can truly quantify return on investment. We have consistently achieved 10-25% efficiency gains for campaigns’ media budgets. We quantify our results and are confident we can achieve the same efficiencies for every campaign.
After three decades, we continue to build our reputation by partnering with sophisticated campaign managers who want maximum value from every media dollar they invest. We don’t create your advertising. We deliver it. We work with you and your creative consultants to develop and execute a research-based, highly-targeted, and cost-efficient campaign media plan. If you’re planning a campaign and want to learn more about political media management that can give you a competitive edge, we invite you to explore our website.
In 2009, Robin D. Roberts founded the Washington Media Scholars Foundation. A non-profit organization that provides academic, networking, and scholarship opportunities to college students pursuing a career in the media industry.
National Media Research, Planning and Placement has adopted the foundation as its primary philanthropic cause. Each year National Media employees donate countless hours to create the competition, design promotional and event materials, write the case study, mentor past and present scholars, coordinate events and liaise with donors.
Through the Media Scholars Program and the Media Fellows Program, the foundation has promoted their scholarship and networking opportunities on a national level. As of 2012, the foundation has provided $80,000 in scholarships and hosted 38 students in Washington, DC.
Demographics of political consumer segments While demographics alone are not necessarily predictive of political consumer voting behaviors and beliefs, this chart gives a sense of the similarities and differences across the groups. For example, in the upper left among high-turnout Democrats, the top-ranked demographic characteristic is African-American; the index score of 176 means that black […]read full report
Robin is widely recognized as a leader and pioneer in the political and issue-advocacy media planning and placement arena. He has supervised strategic media research, planning, and placement for more than 250 campaigns, including the 2000 and 2004 Bush-Cheney presidential campaigns. His proven ability to continually redefine and reinvent the industry during times of constant technological change and increasing audience fragmentation makes NMRPP the preeminent outlet for delivering your campaign’s message.
Evan Tracey has more than 20 years of experience in the advertising research industry. For 16 years, Evan was the President of Kantar Media's Campaign Media Analysis Group (CMAG), the nation's top strategic media data and research firm for politics and public affairs advertising. While leading CMAG, he designed a number of innovative media data services and analysis products that were used by a diverse roster of political and public affairs clients. Prior to returning to National Media, he served as Senior Vice President of Communications for the American Clean Coal Electricity where he set the direction and strategy for a $42 million communications campaign to shape public opinion. Mr. Tracey has been a member of the faculty at George Washington University school of Political Management since 2006 teaching several classes on campaign communications.
Belinda manages our competitive research division, providing research, planning, and placement support to all branches of NMRPP. Her direct contact with media vendors cultivates NMRPP’s professional working relationships at the station level allowing us to quickly and effectively implement campaign strategies and decisions. She has a background in database management and research, skills she honed working for the Romney for President Campaign.
Ben, a senior media buyer, brings ten years of media buying experience to NMRPP. Before joining NMRPP in 2006, Ben bought media on the retail side of the business for clients ranging from regional men’s clothiers to national pharmaceutical and eye care brands. Since joining the National Media team, Ben has worked closely with the research team to strategically plan and execute highly targeted and efficient media buys. His proficiency in using Nielsen Media Research data and the proprietary Target Media Index has helped NMRPP find our clients’ audiences in an increasingly fragmented media world.
Chris Hanks is a senior digital strategist at National Media. He is directly responsible for developing and implementing the online political strategy for several statewide political campaigns. His responsibilities also include data management, online fundraising, email planning, content creation, and ensuring email deliverability to mass audiences, and social media strategy. Before moving to National Media, Chris worked extensively for the National Republican Congressional Committee, in both the research and digital departments. Raised in California, Chris is a graduate of the University of the Pacific and McGeorge School of Law. He lives in Alexandria, VA with his wife Jennifer.
Jaime is a Southern California native, and an industry leader in developing and implementing digital media buys. Her experience with social networking, website creation, and developing online creative, along with her ability to coordinate campaign goals with the latest technologies has allowed her to set a precedent for reaching targeted audiences using this new medium. Jaime’s background in focus group research at the creative level gives her a unique insight into the latest trends of online advertising.
Jon has 19 years of experience as a CPA, 10 of which he has spent managing the financial details of political campaigns. Jon ensures that every penny allocated for media is spent according to election laws, as well as delivering on-time payments to vendors to guarantee seamless implementation of media buys. He also completes thorough post-election analysis of every account to substantiate and reconcile media buys. His efforts help NMRPP provide optimal financial stewardship of campaign media budgets.
Kara is the Executive Director of the Washington Media Scholars Foundation (WMSF), and is responsible for the day-to-day operations, fundraising, special events and marketing of the 501(c)(3) non-profit organization. A native of Wisconsin, Kara graduated from the University of Wisconsin-Eau Claire. During college she served as a member of the Eau Claire County Board. Prior to WMSF, she worked in fundraising and special events at the Economic Club of Minnesota and The Heritage Foundation.
Kathleen has more than 20 years of experience with TV, radio, print, Internet and out-of-home advertising. As Media Director, she serves as a daily liaison to clients while simultaneously managing all media planning and buying functions. She is experienced in managing multi-million dollar budgets for clients ranging from financial services to healthcare, along with campaigns from local offices to the oval office.
Kristy, senior media buyer, specializes in television media buying for political candidates, issue/advocacy groups and public affairs clients. In her 19 years at NMRPP, Kristy has placed buys in over 90% of Nielsen’s TV markets. She has consistently bought the largest media markets around the country, building an extensive knowledge of ratings, costs and seasonal trends across all time periods and dayparts.
Megan, a senior media buyer, has worked in the media buying industry for nine years. She became part of NMRPP in 2004 and is responsible for planning and placing political and issue advocacy campaigns for broadcast spot and network radio buys. Her experience in creating and executing advertising campaigns has given her an in-depth knowledge of radio markets across the country, and how best to reach your target audience.
Melissa is an experienced campaigner who has worked on gubernatorial and U.S. Senate races in California in addition to serving as a regional finance director for the National Republican Senatorial Committee, overseeing 15 states. She graduated from Texas Christian University with a bachelors in business marketing and brings a robust background in business and campaign marketing, data research and strategic analysis.
Eleanor Strom is the ad operations and client coordinator focusing on social media strategy and creative production. She coordinates Twitter and Facebook buys with the firm's other buyers to create a holistic approach with TV, radio, and other digital elements, ultimately improving the efficacy of our clients' advertising dollars. She provides creative direction for all digital elements, including writing ad and email copy. Eleanor monitors our campaigns to optimize performance. She is a native of Atlanta and a graduate of the University of South Carolina.
Andrew is a New Jersey native, but we don’t hold that against him. He got his start in politics over a decade ago on the Hill, the political world sucked him in and he’s been fighting the good fight ever since.Andrew worked on the presidential campaigns of George W. Bush and Rudy Giuliani, and has served two tours of duty at the Republican National Committee in 2006 and 2012. His digital experience includes working as New Media Director on gubernatorial and US Senate campaigns in New York and he has served as the Digital Director for the Michigan Republican Party. Most recently Andrew served as Director of Digital Strategy for the Republican Party of Florida and Governor Rick Scott’s successful re-election campaign, where he managed an $8 Million digital budget that served 500 Million impressions statewide. His work has been described as a “one-two punch” (Florida Times-Union), “well played” (Sunshine State News), and “a[n] approach for targeting and engaging people we haven't seen from either side yet” (Tampa Bay Times). ABC Orlando gave it an “’A’ for accuracy and effectiveness.” Andrew holds a B.Sc. in Economics from “The” George Washington University and lives in Alexandria, VA with his better half Emily and goldendoodle puppy, Biggie.
Steve joined the National Media team in 2006. He oversees the accounting process from start to finish including invoicing clients, media payment distributions, and reconciliation post-election. In addition, he has a background in Information Technology and is currently reviewing for the CPA exam.
Tracey develops and executes client media buys based on statistical analyses of syndicated consumer research databases, ratings data, and media costs. She oversees all media research functions, and quantifies target audience and per-dollar efficiency gains for our clients’ media investments. Tracey joined National Media 10 years ago, and was part of a small team who developed the firm’s proprietary Target Media Index™ research tool. Since then she has developed innovative methods of applying the proprietary research to the buying process. She is our link between research, planning, and placement.
Whitney has designed, implemented and managed IT infrastructures for over 15 years and serves as our Technology & Communications Director. He draws upon his years of practical IT experience and keeps abreast of current and emerging technologies for the purpose of advancing the goals of NMRPP and its clients. This, in combination with the integrated research and buying programs in use at NMRPP, allow us to provide the most technologically advanced services to our clients.
Will is one of the foremost political research experts in the country and a true innovator in developing research-based methods for targeting political consumers. Will developed the signature media research tool for NMRPP, the Target Media Index™, and has brought many new methods for testing advertising to market over the course of his distinguished 25 year career. Will graduated from Yale and earned his MBA from Harvard Business School.